By comparing vertical marketing with lateral marketing,the paper has analyzed their differences and relations,then,discussed the new idea of lateral marketing by Philip Kotler applied in service marketing of library.
文摘:通过对纵向营销与水平营销的比较,文章分析了它们的不同点及其相互之间的关系,对图书馆服务营销中引入菲利普?科特勒的水平营销新理念作了探讨。
本网站所收集内容来自网友分享仅供参考，实际请以各学校实际公布信息为主！内容侵权及错误投诉：1553292129@qq.com
CopyRight © 2020-2024 优校网[www.youxiaow.com]版权所有 All Rights Reserved. ICP备案号：浙ICP备2024058711号