Based on channel power theories,the authors take Gome and the Zhengyang Electronic Appliances Company as samples to conduct an empirical study of the relationships between channel power structure and slotting allowances.
本研究以渠道权力理论为切入点,以国美电器和正阳家电的进场费实践为例,对渠道权力结构与进场费之间的作用关系进行了初步的实证研究,研究表明:在零售商处于权力优势的渠道中,零售商的权力优势越显著,进场费额度越高;在制造商处于权力优势的渠道中,不存在进场费;权力高度均衡的渠道中,存在进场费,但额度较低。
In the study field of slotting allowances, researches are mostly based on economics theory, and the study on social factors is not adequate.
在进场费研究领域,现有的研究成果多是以经济学为切入点来展开对进场费问题的研究,而对于渠道成员交易关系中内生的诸如渠道权力等社会因素的影响则缺乏足够的关注。
Slotting allowances is a dispute topic.
进场费是一个很有争议的话题。
"Entrance Fee" of Large Retail Stores and Regulations against "Dominant Position Abuse";
大型零售店“进场费”与“优势地位滥用”规制
Result of Government s Regulating Slotting Allowances:A View of Power Paradigm;
进场费的政府规制效果分析——基于权力范式的渠道研究
the cost of marketing (e.g., the cost of transferring title and moving goods to the customer).
进行市场买卖的费用(如转让费和运输费)。
Promoting the Development of the Silver Consumer Market by Mining Silver Consumption Potential;
挖掘银色消费潜力 促进银色消费市场发展
This is a pay and display car park
收费停车场,出示单据方可进入
The Schedule and Cost Integrated Management in the Jiuhuang Airfield;
“九黄”机场工程进度与费用联合管理
Research on the Countermeasures of Promoting Market-oriented Reform of Vehicle Insurance Rate;
推进车险费率市场化改革的对策探析
Strategy of marketing channel management in fast consumer goods entering the market;
快速消费品进入市场的渠道策略研究
Explicitly consider the scenario where there is exactly one tollbooth per incoming travel lane.
需要保证每一个进入收费广场的交通线路上都仅有一个收费亭。
Hausman,Does Bell Company Entry into Long-Distance Telecommunications Benefit Consumers?
贝尔公司进入长途电信市场对消费者有利吗?
FMCG Distribution Channel Management and Improvement on Regional Market;
快速消费品在区域市场的渠道管理及其改进
Thoughts on Improving a Steady Development of Rural Consumption Market in Henan Province;
促进我省农村消费市场稳步发展的思考
Promote the construct market growth and improvement by classifying the cost of building reasonably;
合理划分工程费用,促进建筑市场的发育与完善
Mechanism Analysis of Charging Tuition in the Process of Marketization in Higher Vocational Colleges
学费收取在高职院校市场化进程中的机理分析
It also analyzes the market,profit and the prospect of jadeite producing.
分析了我国消费市场及利润分布,对市场前景进行了展望。
The Comparison of the Prices of the Commodities in the Brand-Commodity Market a nd in the Bargain Market:the Analysis from the Angle of Transaction Costs
专卖店市场与地摊市场的价格比较——从交易费用角度进行的思考
Promoting the Mating Reform of Taxes and Administrative Charges in State -owned Farms;
推进国有农场税费配套改革——对河北省唐海县柏各庄农场的考察
The charge for admission is 20 pounds.
入场费是20英镑。
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