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On the innovative mode of practice-oriental instruction in marketing major of higher vocational education;

高职营销专业实践教学模式的创新路径

At present, Almost every college or middling technologic school opens the marketing major whose theories Were introduced to China.

目前,各大中专院校都开设营销专业,其理论体系多是从国外引进的“舶来品”,然而理论上的嫁接,结果并不理想。

The article analyzes the problems existing in the teaching of higher vocational marketing majors at present,and explores how to establish the"modularization teach- ing model"of higher vocational marketing majors.

经济、科技和社会发展对高等职业教育的人才培养模式提出了新的更高要求,通过分析目前高职市场营销专业教学中存在的问题,探索建立高职市场营销专业高技能型人才培养的"模块化教学模式",对提高高职学生技术能力水平,发展高职教育具有极其重要的意义。

Case teaching method applied to professional marketing teaching of higher vocational education;

案例教学法在高职营销专业课教学中的应用

Two Approaches to Train Autonomy of Students in Teaching of Marketing Speciality;

营销专业教学实践中学生自主性培养的两种方式

Opinion on Establishing Marketing as Key Specialty;

设置市场营销专业为重点专业的探讨

The Study of Colleges and Universities Marketing and Sales Special Field Students Practice Ability;

高校市场营销专业学生营销实践能力培养研究

Constructing the Marketing Major for Higher Vocational EducationBased on Professions;

以行业为依托 建设高职市场营销专业

Vocational ScholPs Marketing Speciality promotes Education in Innovative Ability and Pioneering Sense;

职校营销专业开展创新创业教育初探

Research on Cultivation of Student s Specialty Thinking Ability of Collegial Marketing Major;

高校营销专业学生专业思维能力培养的探讨

On the Plan Adjustment of Marketing Major in Anhui Business College of Vocational Technology

论我院市场营销专业教学计划的调整

The Research of Implementation Strategy in the Course of Marketing in High Vocational Education;

高职市场营销专业课程实施策略研究

A New Exploration on Practice Teaching of Marketing Specialty in Higher Vocational Colleges;

高职院校市场营销专业实践教学新探

The Construction of Marketing Major s Curriculum System in Higher Vocational Colleges;

高职市场营销专业课程体系建设探索

Exploration on the Interactive Teaching Mode for Marketing Major;

市场营销专业“互动式”教学模式探索

The Professional Practice Teaching System Analysis of Professorship Marketing;

高职营销专业实践教学体系构建探析

Reform Exploration on Marketing Specialized Courses Conformity;

对市场营销专业课程整合改革的探讨

Analysis on the Reform of Testing Method of MarktingMajor in Colleges and Universities;

改革高校市场营销专业考试方法探析

The creation and evaluation of the pharmaceutical marketing curriculum system

医药营销专业课程体系的构建与评价

Marketing Optimization of the Integration of the Curriculum System

市场营销专业课程体系整合优化研究

Research on the Development Trend of Marketing Program and Countermeasures

市场营销专业的发展趋势及对策研究

Talents Innovation For Vocational Higher Education;

高职高专市场营销专业人才培养模式创新

Research on Cultivating the Practice Ability of College Marketing Major;

高职高专市场营销专业实践能力培养的探讨