Meanwhile, consumers shopping value has also changed from the original product oriented to experience oriented.
鉴于这两方面,本文将研究享乐主义/功利主义购物价值与商场品牌忠诚度这三者之间的相关关系。
As a kind of value concept treated from consumer behavior perspective,shopping value plays an important role in marketing design-making of retail enterprises.
购物价值是消费者在购物中感知到的多种价值组合,体现了消费者对购物体验的综合评价,反映了购物的功能性、享乐性和社会性意义。
Using 427 consumers of Louis Vuitton as samples,this paper analyzes the effect of luxury band purchase value on consumer loyalty.
以427位路易威登消费者为样本,实证研究表明:消费者感知的奢侈品牌购买价值越强,其品牌忠诚越强;以2种购买价值倾向聚类的4型消费者,在购买次数、口碑推荐意愿与品牌重购意愿上存在显著差异;其中,高社会导向价值倾向的消费者,购买次数与重购意愿负向相关;高个人导向价值倾向的消费者,购买次数与重购意愿正向相关。
The analysis of the purchase value chain can help the enterprise to reduce cost and make a profit.
通过采购价值链的分析可以帮助企业降低成本并获利;采购价值链包括制定年度计划、定义需求、拟定采购策略、评估并选择供货商、取得原料以及管理与供货商的关系等环节。
The DEA Estimating Model for Fortune Effect of the Company′s M&A;
公司并购价值效应的DEA评价方法
An Analysis on Enterprise Valuation in M&As Using Real Options Method under Competition;
竞争条件下并购价值的实物期权分析
Corporate valuation in M&As using real options theory;
实物期权框架下的企业并购价值评估
Research on Psychological Factors Affecting Incremental Value During M&A;
影响并购价值增值的心理因素探索性研究
OPM in M&A Valuation;
期权定价模型在企业并购价值评估中的应用
Analysis of the Value Effect and Valuation of Company′s Merger
公司并购的价值效应及价值估值分析
Evaluating the Value of CM&&A through Option Pricing Model;
用期权定价模型评估企业并购的价值
Research on the Value Creation about M&A of Real Estate Enterprises in Our Country;
我国房地产企业并购的价值创造研究
Research on the Assessment of Value in Strategic Corporate Mergers and Acquisitions;
战略并购中目标企业的价值评估研究
Research on Value Evaluation of Intellectual Capital after Merges and Acquisitions;
购并后企业的智力资本价值评估研究
Research on Forecast Models of M&A Synergy Value in Listed Companies;
上市公司并购协同价值预测模型研究
The Goal Company s Value Appraisal in the Enterprise M&A;
企业并购中目标公司的价值评估研究
Research on Valuation of Cross-border Merger and Acquisition in Emerging Countries;
新兴市场跨国并购企业价值评估研究
Empirical Research on the Impact of Mergers and Acquisitions on Target Corporate Value in China;
并购对目标企业价值影响的实证研究
Value Appraising in M&A;
并购中目标企业的价值评估问题研究
The Study on Assessment of Objective Enterprise Value in Merger & Acquisition;
企业并购中目标企业价值评估的研究
The Research on Valuation Problems in M&A Decision;
企业并购决策中的价值评估问题研究
Intrinsic Value Creation Mechanism of Industrial Mode of Acquisitions;
并购行业模式对企业价值创造的影响
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