We were challenged with a peace-time choice between the American system of rugged individualism and a European philosophy of diametrically opposed doctrines -- doctrines of paternalism and state socialism. [Herbert Hoover, speech in New York, Oct. 22, 1928]Hoover said the phrase was not his own, and it is attested from 1897, though not in a patriotic context. Related: Ruggedly; ruggedness.